Go to homepage
Get a Demo
Get a Demo
Resource Center

Marketing

Featured Articles

Getting Your Press Release Read
Marketing

How Journalists Get Their Press Release Read

Understand that journalists are always looking out for the next big news to report on. Craft your press release from the perspective of a journalist: why me, and why now. Why is your press release relevant to the journalist’s target audience? This depends on the medium.

The Transition to Social Media Marketing
Marketing

The Transition to Social Media Marketing

Wondering how to transition from traditional marketing to social media marketing to put your brand’s best foot forward? The most successful brands on social media are the ones who play with the dynamism of the platform.

How to Win Your Consumers’ Hearts
Marketing

How to Win Your Consumers’ Hearts

How can you effectively get to know your consumers to better position your brand and win your consumers' hearts? How can consumer insights help enhance marketing strategies? Gain practical tips on connecting with your audience and crafting the right surveys.

6 results
How to Get Your Press Release Read
Marketing

How to Get Your Press Release Read

In the early 1900s, a good press release would likely suffice in getting a local newspaper to put a positive spin on your company’s public relations efforts. However, a great press release is a must-have in today’s competitive media landscape to place your company in a good light.

Data, The Valuable Oil That Fuels Marketing
Marketing

Data, the Valuable Oil That Fuels Marketing

Ask any seasoned marketer worth his or her salt, and he or she will tell you that it’s not your product that sells. It’s the data that you have on hand, which even the World Economic Forum lauds as the new oil.

Building a Community Around Your Business
Marketing

Building a Community Around Your Business

More than ever, businesses need to connect meaningfully with their customers to stay relevant in the competitive business landscape. Learn actionable ways in which you can start building and sustaining a community around your business.

Subscribe for weekly insights