Change communications has a problem—a big one. For years, companies have relied on the same tired playbook: dry presentations, lengthy emails, and town halls that feel more like monologues than conversations. Leaders seem to think that bombarding employees with more info equals change, but let’s face it—most employees are too busy scrolling on their phones to care.

If your change initiative is getting met with glazed-over eyes and unread emails, the issue isn’t just what you’re saying, it’s how you’re saying it. But fret not, a solid solution to your problems are a few scrolls away.

Why Change Comms Are Failing to Change Anything

1. One-Size-Fits-None Messaging

A frontline employee in operations doesn’t need the same information as a senior leader in finance. But traditional change communications treat everyone the same, causing employees to ignore emails as soon as they see a subject line that doesn’t speak to them.

2. Information Overload

Employees are drowning in emails, Slack messages, and corporate updates. Throwing another 10-slide PowerPoint into the mix? It won’t stick. When people feel overwhelmed, they mentally check out, and your change initiative becomes just another thing to ignore.

3. Boring Formats

There’s a reason employees are addicted to the dopamine hit they get from scrolling through social media. The content is engaging, bite-sized, and instantly rewarding—exactly what traditional workplace communications often lack. No one’s excited about sifting through a 30-page PDF of corporate jargon or a 70-slide presentation deck about your change initiative.

How Tigerhall Helps You Communicate Change Better

Change doesn’t happen through one-way broadcasts. It happens when employees feel informed, engaged, and part of the conversation. That’s where Tigerhall comes in—creating an environment where change becomes a shared journey, not something you have to carry on your own.

Bite-Sized, Engaging Formats

Tigerhall helps you deliver the right messages at scale without relying on outdated practices like email blasts or training modules that are mostly ignored. Instead, the platform features formats designed to capture the attention of a modern organization:

• Podcasts: Update frontline managers on the progress of a supply chain optimization project.
• Videos: Get your operations leader to explain the benefits of a shift to remote-first policies in a short video.
• Power Reads: Outline key steps for teams to adopt a new customer relationship management (CRM) platform.
• Livestream: Livestream your town hall and invite real-time feedback.

Multi-Device Access

Employees aren’t sitting at their desks waiting for corporate updates. Whether they’re out on the shop floor or managing inventory in a warehouse, Tigerhall ensures they can access important messages anytime, anywhere from their mobile, desktop, and Microsoft teams:

• Listen to a podcast while commuting
• Watch a short video between meetings
• Read a Power Read on their phone during their lunch break

Interactive Town Halls

Traditional town halls are usually a one-way information dump. Tigerhall makes them interactive:

• Live Q&A: Employees can ask real-time questions and get direct responses.
• Reactions & Comments: Make discussions dynamic instead of passive.
• On-Demand Access: Can’t attend live? No problem. Employees can watch recordings at their convenience.

Targeted Messaging for the Right People

Not all employees need the same information at the same time. Tigerhall’s change journeys ensure: Employees only receive content relevant to their role and stage in the change process. Leaders can curate an easy-to-follow list of content using trails to deliver the right message to the right people.

Feedback Loops for Two-Way Conversations

Employees don’t just want to be told what’s changing—they want to be heard. Tigerhall enables:

• Instant feedback so leaders can gauge sentiment in real-time.
• Two-way communication through comments, reactions, and interactive discussions.
• Better alignment by ensuring leadership knows what’s working (and what’s not) based on employee feedback.

Bring Change Communications to Life

Tigerhall gives you the tools to bring your change initiatives to life, so you can align messaging across teams and essentially speed up change adoption.

If you’re ready to turn static updates into dynamic, engaging change communications, schedule a demo today.