Initiating change is one thing, activating it is another.
Change leaders have no problem creating transformation plans—we don’t need more of those. The problems come after: scaling adoption, keeping employees engaged, obtaining data to make decisions that drive the intended outcomes.
While ‘a poor workman blames his tools’, it’s in this case justified. Leaders have been forced to make do with ad-hoc methods and a patchwork of repurposed HR or project management tools, compromising results due to time and resource constraints.
It’s time to rethink how organizations drive ongoing change—not with more meetings and manual work, but with a systematic, scalable approach that makes success replicable.
The Common Pitfalls of Activating Ongoing Change
1. Generic communication fails to secure buy-in
Fact: change communications would work 10x better if well paced and personalized. With current methods, this means an endless cycle of drafting and approvals for your thinly staffed change team. You resort to an email blast and a one-off town hall announcement with a sigh. You don’t want to, but you have no choice.
2. Negative employee sentiment causes resistance
You want to know how messages resonate and adjust accordingly; let’s look at your options. Focus groups are costly. Surveys are infrequent, third-party run, and rarely return in-depth feedback. Can the change team help? No, they’re stuck drafting emails. By the time you spot resistance, it’s late—and significantly harder to address.
3. Forced to fly blind without real-time tracking
Leadership is asking for data—but so are you. Manual tracking is too time-consuming. SharePoint and intranets don’t measure adoption or progress in real time. With these limitations, you can’t predict issues, course-correct in time, or control the narrative. It’s no wonder most change initiatives fail.
Systematic Change Activation with Tigerhall
A structured, data-driven approach to driving ongoing change is no longer optional. Tigerhall’s change activation platform gives leaders the speed, scale, and sustainability to take initiatives from launch to lasting adoption—without adding to their workload.
Targeted Launch & Change Communication
Interactive Town Halls: Instead of a top-down announcement, launch the initiative with a livestream that enables real-time responses and questions through a built-in chat. Gauge sentiment early to address resistance before it escalates.
AI-Powered Personalization: Build awareness with personalized messages. With AI Creator Studio, turn existing assets like a strategy deck into bite-sized podcasts and videos, tailored to your audience’s context and instantly localized with 30+ translations.
Activating Change With Continuous Engagement
Automated Ongoing Engagement: Replace manual follow-ups with personalized change journeys, automatically delivering relevant information based on an employee’s role, region, and transformation stage. Maintain momentum without the chase.
Reinforcement in the Workflow: Reduce the friction and inefficiencies of using fragmented tools. Integrate Tigerhall with your organization’s core systems to share journeys and updates directly within the daily workflows, simplifying access to improve adoption.
Tracking Sentiment & Progress to Drive Adoption
Two-Way Feedback Loops: Spot early signs of resistance through social-driven feedback loops like comments and reactions. Leverage AI-assisted sentiment analysis to uncover key insights, refine strategies, and strengthen buy-in.
Data-Backed Course Correction: Monitor adoption and engagement in real time with the statistics dashboard. Take timely actions to tackle delay and incentivize progress, ensuring the necessary milestones are met to achieve success.
Launching change is just the first step. Sustaining it requires the right strategy and infrastructure. With Tigerhall, streamline the entire journey from launch to long-term adoption—so that transformation efforts don’t just start strong, but also stick.
