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Big Data, Demystified

We Like Our Data Both Big and Small

Sep 11 201911m min read


You’ve heard the words ‘Big Data’ being thrown around, but what can it actually do for you? As businesses fight to keep their customers engaged and loyal, big data can be the missing piece to the puzzle, when combined with small data. Let Siddharth Sankhe, Director of Nielsen Consumer Insights, demystify big and small data and what it can do for your business. He gives you the debrief on what big data is, how it can be used with small data, and shares examples of how it can drive business growth the way you want it.

Gain Actionable Insights Into:

  • The goldmine of information you may already have at your fingertips
  • Why big data on its own isn’t enough to make sense of patterns
  • Real world business applications of big and small data, combined


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