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Marketing Strategy

Want to Go Viral? Cats Might Be Your Answer

Apr 27 20206m min read


Why are we unable to resist sharing that meme of a grumpy or loveable cat? What is it about ads with cats that make them memorable and share-worthy? Shawn Roy, Global Lead for Consumer Insights (Food & Nutrition) at GSK, shows you why cats are such a popular and effective tool for marketers and content creators across the world. He talks about the various emotions and associations people have with cats, and how brands can harness the power of cats to create epic campaigns.

Gain Actionable Insights Into:

  • Unique ways in which brands have used cats to positively impact their business
  • Why cats are such an enduring symbol across the world
  • How you can harness the power of cats in your next marketing campaign


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