Is going viral a completely random phenomenon, or can creative marketers actually engineer virality? Megan Yulga has turned a fair share of heads with her buzzworthy guerilla marketing campaigns. She shares three steps you should follow if you want to give your campaign the best chance to go viral. The rest is up to the internet gods.
So you’ve crafted a crazy creative campaign and you want it to go viral. Before you set your idea into motion, here are three steps you should follow to make sure you’re getting the internal buy-ins you need and also become the next internet sensation.