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Consumer Behaviour

Leveraging Consumer Insights in Digital Marketing

Jan 07 202110m min read


In the world of big data, making sense of it all for your business can be overwhelming. Narayan Keshavan, Head of Digital Analytics at Dell Technologies, provides an analytical framework for understanding how to use consumer data to improve decision-making and optimise your business performance. He also unpacks the common pitfalls analysts fall into when analysing data, and provides useful tips on how to overcome them.

Gain Actionable Insights Into:

  • Identifying clear and targeted objectives for analysing consumer data
  • Selecting the correct metrics for success, and prioritising the most useful sources of data
  • Developing an open and unbiased mindset when analysing data and implementing solutions


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