Creativity in Marketing

How to Work Better With Creative Agencies

Jul 31 202011m min read

Overview

So you’ve taken on a creative agency to support your marketing efforts – great! But how do you effectively work with them – motivate, encourage, challenge, and ultimately bring out the best in them? Deepali Agarwal, former Marketing Director at Danone India, reminds us that the foundation of any good relationship is trust and dialogue. When working with creative agencies, listen to their ideas so that you don’t miss out ideas that might actually elevate your brand story.

Gain Actionable Insights Into:

  • Establishing a relationship that encourages open dialogue without fear of judgment
  • Why you should fully immerse the agency into your brand
  • How to inspire and encourage the creative agency to do their best work yet

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