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Consumer Behaviour

How to Win Your Consumers' Hearts

Feb 10 201912m min read

Overview

How can you effectively position your brand? How can consumer insights help enhance marketing strategies? Carlos Hernandez, Abbott’s Head of Market Insights, gives you practical tips on connecting with your audience and crafting the right surveys.

Gain Actionable Insights Into:

• Use consumer insights to tailor more effective marketing and branding strategies for your company, across traditional media and Instagram

• Connect with your consumers at an emotional level and learn how to make them the hero rather than making your brand the hero

• Tracking your customer’s shopping journey, from the online search to the purchase, and what loyalty cards are really for

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