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B2B Marketing

How to Move From B2C to B2B Marketing

Mar 20 202011m min read


Making the move to a role in B2B marketing is an exciting opportunity. However, it is important to understand what to expect and be prepared in order to make it a success. Aligning with business goals upfront and having a super sharp focus on ROI is at the heart of B2B marketing – you should orient yourself to these in advance to make your efforts successful. Rajesh Kumar, VP & Head of Marketing, UiPath, shares how you can adapt and transform the skills you gained in your B2C marketing career to be more effective at B2B marketing.

Gain Actionable Insights Into:

  • How B2B marketing is different from B2C marketing, and why that matters
  • Why aligning with your sales team should be your key priority
  • Tools that will help you build and sustain customer relationships


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