Consumer Life Cycle Marketing

Everyone Hates CRM, but Don’t Let That Stop You

Feb 25 202012m min read

Overview

Let’s face it. There’s no magic in the world that can make your staff love a CRM system, it’s just not going to happen. But with the right set of goals and a proactive approach, Byron Heath, VP for Asia Pacific at Siemens says, you’ll be able to get people to use it, and that’s half the battle won. From setting up a CRM tool that is as user-friendly as possible, to making sure you’re getting the data you need to generate key reports and measure KPIs, let Byron show you how to make the most of your CRM system.

Gain Actionable Insights Into:

  • What a CRM tool and a gym membership have in common
  • How to make your employees actually use the CRM tool you purchased
  • Designing a CRM tool that will get you results

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