More than three in five European Union executives say that doing business in South Korea has gotten harder, according to a 2018 survey by the EU Chamber of Commerce in Korea. Among the reasons cited were ambiguous rules and market access barriers. Sounds familiar? SeungWon Jung, Head of Digital Marketing/Experience Business at Adobe, shares tips on how to close enterprise deals in Asia’s fourth largest economy.
Get Actionable Insights Into:
- The unique characteristics of the business world in Korea
- Why your ground-breaking, innovative solution might not sell itself
- Engaging the right person to close an enterprise deal