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Creativity in Marketing

Bring out the Best in Your Creative People

Dec 19 201912m min read

Overview

Wondering how to best support your creative team to deliver their most memorable work? Or maybe you’re wondering how much direction to give without stifling their ideas. Allow Rafael Guida, Head of Creative Shop SEA at Facebook, to show you how to bring out your creative teammate’s best work yet. He tells you what you can do to amplify a creative person’s strengths, how to effectively manage a creative team, and even highlights behaviours that end up killing creative thinking.

Gain Actionable Insights Into:

  • Drawing the line between setting clear expectations and micromanaging
  • Why a creative person might be better off with more flexibility
  • Personalities and attitudes that work better with creative people

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