Don’t miss real world insights from over 800+ Global Thinkfluencers.

Branding

Brand Experience, Meet Customer Experience

Jul 14 202010m min read

Overview

Are brand experience and customer experience the same thing? That’s a clear no from Shawn Roy, Global Lead for Consumer Insights (Food & Nutrition) at GSK. He highlights the key differences between brand and customer experience but goes beyond that to share the importance of making them work together, how you can build a seamless consumer journey, and why you should tear down the wall between your marketing and customer service departments.

Gain Actionable Insights Into:

  • Understanding every aspect of the brand and customer experience
  • Broadcasting a consistent brand image, and sustaining it with good customer service
  • How to elevate your brand to appeal to consumers’ senses and ideals

SHARE:

Thinkfluencers in this Power read

You Might Also Enjoy

16m

Working Well With Colleagues

Getting What You Want In Your Workplace

Katharine Coombes

Senior Director, Talent Acquisition, APAC & China

LinkedIn

READY TO JUMP IN?
Download now for free!

© Copyright Tigerhall 2021