Are brand experience and customer experience the same thing? That’s a clear no from Shawn Roy, Global Lead for Consumer Insights (Food & Nutrition) at GSK. He highlights the key differences between brand and customer experience but goes beyond that to share the importance of making them work together, how you can build a seamless consumer journey, and why you should tear down the wall between your marketing and customer service departments.
Gain Actionable Insights Into:
- Understanding every aspect of the brand and customer experience
- Broadcasting a consistent brand image, and sustaining it with good customer service
- How to elevate your brand to appeal to consumers’ senses and ideals
