B2B Marketing

B2B Marketing: To B or Not 2 B

Feb 28 20198m min read

Overview

How do you reach and convince senior decision makers in large corporations to engage with and buy your services? Malte Weyhe, Director of Marketing at Korn Ferry, shows you the world of B2B marketing and gives you actionable insights on how you can be a more effective B2B marketer.

Gain Actionable Insights to:

• Market effectively to senior decision makers who have the ability to sign off on million-dollar deals with your company

• Managing your stakeholders, like salespeople and consultants, effectively to reduce your frustrations

• The world of B2B marketing and how it’s both different and similar to B2C marketing

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