Product Marketing

A Product Launch That Turns Heads

Dec 09 201910m min read

Overview

Love them or hate them, product launches are not only about getting your consumers excited about your product or service, but they are also going to give you an opportunity to reach new market segments. Make it count! Anuradha Bose, Head of Brand Strategy at Gulf Oil and former Head of Marketing at Shoppers Stop, takes you through the whole process from pre-launch research to building your marketing strategy and how to make adjustments to make your product launch even better.

Gain Actionable Insights Into:

  • How to give your customer what they want
  • Key factors to keep in mind when strategising your product launch
  • Timelines and KPIs that will help you keep your marketing efforts on track

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