Imagine this: you are the parent of a teenage daughter. Your little girl receives a letter from a company promoting pregnancy products. You’re furious - but then you find out she is pregnant after all. The company had captured data so accurate it knew about her situation before her family.
Sameer Gupta, Chief Analytics Officer at DBS Bank, uses this true story as an example of how companies must use data respectfully. He outlines the future of data sharing, personalisation and the fine line between data being used in a way that is useful, versus being creepy.
Gain Actionable Insights Into:
- The importance of consent in data usage - but where this is not always possible
- Sameer’s “pure principle” for using customer data respectfully
- The positives behind our data being collected
Hosted by Nadia JH