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Consumer Life Cycle Marketing

Why You Should Be Thinking About Conversational Commerce

Mar 03 20209m listen time

Overview

Companies using social apps such as WhatsApp and Messenger in their sales process may find that their customers end up buying more. This is due to an increase in trust when consumers can talk to a real person online, according to Sarita Singh, Director of Global Business Group for Southeast & South Asia at Facebook. In this podcast she outlines why this is increasingly gaining traction.

Gain Actionable Insights Into:

  • The evolution of conversational commerce and how it’s being used today
  • How conversational commerce can give you valuable consumer insights you wouldn’t get anywhere else
  • Finding the sweet spot between the personalisation of an in-store experience and traditional e-commerce

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