Digital Marketing

Why Sports Is Now Part of Tech Firms' Content Strategy

Jan 06 20207m listen time

Overview

Hey there, sports fans! Soon you may not be watching your favourite game on traditional TV, but rather, on one of the many tech platforms that are increasingly paying big bucks to stream important matches to keep you logged in for longer. Marcus John, CEO of Sports Capital Advisors, explains the changes on the horizon.

Gain Actionable Insights Into:

  • A look at Facebook’s and Twitter’s sports strategy
  • Why the uptake of online sports viewing is slower in SEA
  • The future of sports content and technology

Hosted by Pippa Woodhead

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