How do you integrate your PR messages across all channels both online and offline? Lavinia Rajaram, Head of Communications at Expedia Group, shows you how to be consistent and yet unique across the channels so that you can stand out. She even walks you through how you can adapt the same PR campaign across various channels.
Gain Actionable Insights Into:
- The key ways to creating an effective integrated PR campaign
- Adapting the same campaign across Facebook, Instagram and Twitter
- How consumer behaviour differs across different channels
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