During the 2015 haze crisis, several companies went under investigation for having links to the Indonesian forest fires. Those responsible had products dropped from Singapore stores overnight. As Kim Stengert, Chief of Strategic Communications at WWF Singapore says, business as usual is no longer possible - companies must be aware of their environmental impact or risk exposing themselves to massive reputational risk.
Gain Actionable Insights Into:
- What consumers have come to expect from the brands they engage with
- Ethical factors that could cause a PR crisis for companies
- The pros and cons for businesses embracing sustainability
Hosted by Pippa Woodhead