Public Relations

When Shit Hits the Fan: PR Crisis Management

May 13 201938m listen time


What should you do when you’re faced with a public relations nightmare? Iain Twine, Vice-Chairman of Edelman, lays out a tried and tested plan of how a good PR team can turn a crisis around. He explains what can cause a PR crisis, the factors needed in a crisis plan and how to respond quickly and effectively to minimise damage and restore a company’s reputation.

Gain Actionable Insights Into:

Episode 1 – The Calm Before the Storm:

  • Causes of a PR crisis
  • Scenarios you can plan for
  • Your crisis plan and what needs to be included in it

Episode 2 – What to Do When It’s All Gone Wrong:

  • Responses to have on the first day of the crisis
  • Preparing a team for high-pressure media interviews when the press is banging on your door
  • Why some businesses end up making things even worse when something bad happens

Episode 3 – Post Crisis:

  • What the tipping point of gaining back control looks like
  • The first steps to restoring a company's reputation after a scandal
  • Evaluating how a crisis has been handled when the dust has settled

Hosted by Pippa Woodhead


Thinkfluencers in this Podcast

You Might Also Enjoy


Be the Best Sales Performer

Mastering Inside Sales

Theo Davies

Head of Sales Enablement, JAPAC

Google Cloud

Download now for free!