PODCAST
When Bad Personalised Marketing Happens to Good People
Jun 4, 2020 | 19m
Personalized marketing delivered to your customer at the right time, with the right message, could mean up to a 19% increase in sales. But too many digital marketers are not doing this as well as they could be - risking alienating their customers. Enter Lyubomir Minkov who explains how fully understanding your customer and your tech will be a game changer.
Gain Actionable Insights Into:
- How you can leverage the big marketing channels to deliver the right content to your customers
- Why many issues with re-marketing could be solved with better interdepartmental synchronisation
- What e-commerce players can learn from Amazon’s understanding of user journeys
Hosted by Pippa Woodhead
Thinkfluencers
Lyubomir Minkov
SVP, Marketing | Former VP Digital Marketing
NTUC Enterprise