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Consumer Behaviour

When Bad Personalised Marketing Happens to Good People

Jun 04 202019m listen time

Overview

Personalised marketing delivered to your customer at the right time, with the right message, could mean up to 19% increase in sales. But too many digital marketers are not doing this as well as they could be - risking alienating their customer. Enter Lyubomir Minkov, Senior Vice President of digital marketing at NTUC Enterprise, who explains how fully understanding your customer and your tech will be a game changer.

Gain Actionable Insights Into:

  • How you can leverage the big marketing channels to deliver the right content to your customers
  • Why many issues with re-marketing could be solved with better interdepartmental synchronisation
  • What e-commerce players can learn from Amazon’s understanding of user journeys

Hosted by Pippa Woodhead

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