Personalised marketing delivered to your customer at the right time, with the right message, could mean up to 19% increase in sales. But too many digital marketers are not doing this as well as they could be - risking alienating their customer. Enter Lyubomir Minkov, Senior Vice President of digital marketing at NTUC Enterprise, who explains how fully understanding your customer and your tech will be a game changer.
Gain Actionable Insights Into:
- How you can leverage the big marketing channels to deliver the right content to your customers
- Why many issues with re-marketing could be solved with better interdepartmental synchronisation
- What e-commerce players can learn from Amazon’s understanding of user journeys
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