PR is no longer about damage control but is evolving to become a key part of most companies’ strategy. Allow Lavinia Rajaram, Head of Communications at Expedia Group, to explain where PR is headed and how the field will evolve in three to five years.
Gain Actionable Insights Into:
- What drives the changes in PR roles over the last three to five years
- Which skills PR professionals should hone and which skills should be left behind
- How PR teams will be structured moving forward
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