What does it take for a PR specialist to thrive in today’s increasingly digital world? Darrell Wright, MD of APAC at Cognito, talks you through the integration of traditional PR and new online platforms. He lets you in on which tools can help you push your content further in Asia and how the days of a junior press release writer many be numbered because of AI.
- What PR professionals today need to understand now that they previously didn’t
- Which digital channels are the most important for PR professionals in Asia
- What clients want to see in terms of a digital PR strategy
Hosted by Pippa Woodhead