Be the Best Sales Performer

Thoughts About Gamifying B2B Demand Generation

May 05 20216m listen time


The competition in the B2B sales world is cut-throat, so as a sales professional you’re always going to have to up your game. Anil Nallamotu, Senior Director, Head of Platform & Technologies Solution Engineering, APJ at SAP, leads demand generation across the region and has been doing exactly that. He shares his tactics for how you can blow your rivals out of the water by gamifying your sales process.

Gain Actionable Insights Into:

  • Three conversations you need to be having to boost B2B demand 
  • Anil’s gamification strategy for creating more ‘stickiness’ with the customer
  • Why you always need to have a good value proposition to backup your solution

Hosted by Pippa Woodhead


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