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This Is How Online Ads Get You to Click

Nov 05 201910m listen time

Overview

We’ve all had this happen: you’re dreaming of getting away for a few days and you Google “trips to Bali”. Over the next few days, every time you open your browser you’re bombarded with travel deals to numerous beach paradises. What’s happening behind the scenes here? Lars Voedisch outlines how brands are watching out for consumer ‘trigger points’ which, with the help of marketing automation tools, can sell products to you. He explains how this works and when it’s effective.

Gain Actionable Insights Into:

  • How life moments such as getting engaged or buying a house can trigger certain ads
  • The way brands consider Maslow's Hierarchy of Needs in their targeted ads
  • Why changing your Facebook status sends certain messages to brands

Hosted by Pippa Woodhead

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