With Netflix, Amazon Prime and Hulu Plus in the mix, what does the future hold for traditional TV stations? Abhishek Rao, Senior Director at Viacom International Media Networks, explains how we can expect a lot of new and innovative ways for networks to get their content in front of people, including interactive storylines where viewers can choose how the show ends, and a possible combination of gaming and storytelling.
Gain Actionable Insights Into:
- How things have changed for more traditional TV stations
- How TV stations are evolving and changing their strategy
- Three biggest changes you can expect to see in the next three to five years
Hosted by Pippa Woodhead