Creativity in Marketing

The Best Creative Advertising Strategies

Jul 16 201926m listen time

Overview

How do you develop an advertising strategy that is creative and brings the best results? Anton Reyniers, Head of Partner Marketing Creative APAC at Netflix, gives you insights on planning for a creative strategy, the dos and don’ts when it comes to creative briefings and metrics to gauge success.

Gain Actionable Insights Into:

Episode 1 - Planning & Briefing:

  • Determining what your audience wants
  • Techniques that help you with the buy-in of the creative team
  • What you should be planning for before you execute

Episode 2 - Metrics:

  • The metrics used to gauge the success of a creative advertising strategy
  • Some common mistakes that people often make while measuring the success of an advertising strategy
  • The most actionable thing you can do to create an effective advertising strategy for brand communication

Hosted by Prachi Panda

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