Looking for a new way of approaching a creative brief?
Award-winning photographer Scott Woodward interviews Lizi Hamer, Regional Creative Director at Octagon, to understand her process of “story hunting”. A term she coined to describe how she finds incredible and unique storytelling opportunities for clients such as Dove and MasterCard.
Gain Actionable Insights Into:
- Looking at a brief from a strategic point of view before the story hunt begins
- Establishing trust in your clients for them to allow you creative freedom
- Aligning stories to a brand message
Hosted by Scott Woodward