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Story Hunting: How to Find an Amazing Brand Story

Aug 12 202021m listen time

Overview

Looking for a new way of approaching a creative brief?

Award-winning photographer Scott Woodward interviews Lizi Hamer, Regional Creative Director at Octagon, to understand her process of “story hunting”. A term she coined to describe how she finds incredible and unique storytelling opportunities for clients such as Dove and MasterCard.

Gain Actionable Insights Into:

  • Looking at a brief from a strategic point of view before the story hunt begins
  • Establishing trust in your clients for them to allow you creative freedom
  • Aligning stories to a brand message

Hosted by Scott Woodward

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