Does change confuse you? For David Dahan, Worldwide MD at Ogilvy and MD at WPP, change is a constant and managing it is his forte. In this podcast, he speaks with Roger Fisk, Global Communications & Marketing Strategist, and former Director of Special Events for the US President Barack Obama’s presidential campaigns in 2008 and 2012, how leaders can help their brands stay true to their core values and consistent to their customers, while adapting to the ever-evolving world around them.
Gain Insights Into:
- The misconception about what change really is (it’s really not that radical)
- How to manage the tension between change and consistency in your brand or organisation
- David’s approach for how brands can always stay relevant to customers, even through crises
Hosted by Roger Fisk, former Director of Special Events for US President Obama’s presidential campaigns in 2008 and 2012