Digital Marketing

Social Listening: An Introduction

Apr 14 20219m listen time

Overview

Don’t just be a marketer, be a marketer with a technological superpower – social listening. Sakhee Dheer, Head of Digital Marketing at Facebook, APAC shares how you can ensure a new product, service or social media campaign is on the right track by analysing customer sentiment, simply put, what your customers feel, say and think by monitoring how they talk about your brand on social media platforms.

Gain Actionable Insights Into:

  • What social listening is and why it’s not just another social media analytics tool
  • Sakhee’s recommendations on how to get started with social listening
  • How you can easily manage the reputation and growth of your business 

Hosted by Pippa Woodhead

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