How do you create a social cause around your business campaigns without green washing? The public can tell when you have well intentioned initiatives and when you’re just trying to get attention and profit as a business. Michael Alexander, Regional Campaigns Manager at WWF, answers this and explains how you can make campaigns bold, confrontational and rewarding without guilt shaming which switches people off.
Gain Actionable Insights Into:
- How social cause campaigns are different from business marketing campaigns
- How businesses can start campaigning for social causes like when Coca-Cola launched a social campaign to protect the environment even though their product was not changed
- Publicising social causes without deviating too much from the brand identity
Hosted by Regina Zhiyenkulova