How do you create a social cause around your business campaigns without greenwashing? The public can tell when you have well-intentioned initiatives and when you’re just trying to get attention and profit as a business. Michael Alexander answers this and explains how you can make campaigns bold, confrontational, and rewarding without guilt shaming which switches people off.
Gain Actionable Insights Into:
- How social cause campaigns are different from business marketing campaigns
- How businesses can start campaigning for social causes like when Coca-Cola launched a social campaign to protect the environment even though their product was not changed
- Publicising social causes without deviating too much from the brand identity
Hosted by Regina Zhiyenkulova