While you can measure every click, it doesn't mean that you should. Sakhee Dheer, Head of Digital Marketing at Facebook in APAC, shares how to choose which metrics to focus on to drive the right impact, and how you can build an integrated view that’s not just based on data but considers the broader organisational goals.
Gain Actionable Insights Into:
- Ways to easily understand analytics without drowning in data
- The process and key components of creating a strategy based on data findings
- Knowing if you should act on the data
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