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Sales Skills

Smashing a Sales Meeting in China

Nov 21 201910m listen time


New to selling in China? Don’t worry, Bidhan Roy has your back. As MD at Cisco for APAC, China and Japan, he has many years of experience in hitting sales targets across the region. Allow him to give you some pointers for succeeding as an outsider in China, including how to adapt your sales techniques to suit local tastes, and cultural factors to be aware of.

Gain Actionable Insights Into:

  • Etiquette unique to China which you need to know
  • The biggest mistake you could make in a business meeting
  • Why you need to be even more informed than usual about the value differentiators of your product

Hosted by Pippa Woodhead


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