How can companies best incorporate sustainability into their business model - and not just as a CSR mission? Bonnie Chia, Head of Brand at WWF International, argues that taking small steps towards a positive social impact will not only help you win customers, but can also greatly strengthen your company culture and talent retention.
Gain Actionable Insights Into:
- Creating a brand story around positive social impact
- Choosing the right partners who can help you in your goal
- Why startups will find this much easier than long-standing companies (but why it’s still worthwhile for the latter)
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