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Branding

Should You Focus on Brand Salience or Brand Loyalty?

Feb 28 202019m listen time

Overview

Welcome to the ultimate overview of brand salience versus brand loyalty. Benoit Wiesser, Chief Strategy Officer for Asia at Ogilvy, compares the two. Delving into consumer psychology, marketing science and what System 1 and 2 thinking means for your sales figures.

Gain Actionable Insights Into:

  • Whether brands should be more focussed on brand salience or brand loyalty
  • How startups can build saliency when competing against established products
  • What other experts say about the psychology of branding

Hosted by Pippa Woodhead

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