It’s hard enough to sell new products but selling tech products to those who aren’t quite familiar with it? That’s a whole new set of challenges on its own. Tobias Botzenhardt, Vice President & General Manager for Enterprise Data Intelligence and Analytics at Siemens Asia Pacific, offers some solutions to this. He explains how you can bridge tech to the business context and lays out five steps for structuring your presentation to your audience's needs.
Gain Actionable Insights Into:
- How much time out of your presentation you should spend on educating about the new product
- Who you should be convincing first
- Keeping the customer's attention from wavering during your sales pitch
Hosted by Regina Zhiyenkulova