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Business Transformation

SaaS Products: Laying the Foundations for a Successful GTM Engine

May 04 202220m listen time


In this first conversation between Rick Harshman (UiPath) and Pieter Kemps (Sequoia), they discuss their shared experiences creating successful SaaS products and GTM engines. They relive memories of facing naysayers during the early days of AWS, the importance of people and culture, as well as the marketing aspect of building a SaaS solution.

Gain Actionable Insights Into:

  • How bringing cloud solutions to market has changed
  • Identifying the right people for building out a GTM engine
  • Taking a bottom-up marketing approach to win top-down


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