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Public Relations

Risky Business: Brand Reputation Management

Jun 17 201938m listen time

Overview

From saying the wrong things, to portraying yourself in a bad light, there are many reputation pitfalls that can cost you your business. Iain Twine, Vice-Chairman of Edelman, explains how a public relations professional can manage the reputation of your company, work with journalists who might be leaning in the wrong direction and minimise risk in the world of social media.

Gain Actionable Insights Into:

Episode 1 – What is Reputation Management:

  • What a reputation manager does
  • What you can do to be good at this
  • What C-Suites look for in terms of reputation management

Episode 2 – Maintaining Media Relationships:

  • How the modern media ecosystem works in terms of reputation management
  • How you can leverage your media contacts when you want to change how a business is being portrayed
  • How you can manage a conflict with a journalist over how they write about the client

Episode 3 – Limitations of Reputation Management:

  • Limits to what you can control
  • Minimising risk with the prevalence of smart phones and social media (eyes and ears are everywhere)

Hosted by Pippa Woodhead

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