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Rising to the Top: Get That CMO Role

Jun 02 201934m listen time

Overview

If you have your sights set on scoring a CMO role, what can you do to make it a reality? Sandeep Pal, Regional VP of Marketing at Citrix, uses his 25 years of leadership experience to show you how to step up into leadership roles in marketing through influencing stakeholders and figuring out the best path for you.

Gain Actionable Insights Into:

Episode 1 – The Role of Influence:

  • The most underrated skills when it comes to leadership in marketing
  • The importance of communication
  • Influencing conversations and stakeholders

Episode 2 - Generalist vs. Specialist Paths:

  • Why more CMOs aren't becoming CEOs
  • Why some people get stuck at mid-level positions
  • Choosing between the specialist path or the generalist path

Hosted by Nellie Wartoft

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