You may have a great understanding of your customer, but do you work closely enough with the sales team to ensure your hard work is translating effectively? Simon Elsby, long time commercial director and consultant, says he regularly works with marketing teams who don’t think far enough down the chain to the actual sale. He offers some thinking points for marketers - particularly those working with retail brands - to start closing these fundamental gaps.
Gain Actionable Insights Into:
- The different customer need-states between thinking about buying something, and actually doing it
- How Coca-Cola and Fyre Festival ignored this disconnect at their peril
- First steps for marketers to work more symbiotically with their sales colleagues
Hosted by Pippa Woodhead