Marketing Strategy

Online vs. Offline Marketing: Getting the Right Mix

May 25 202015m listen time

Overview

Marketers: you can’t afford to be one-dimensional in the way you work. Reynold D’Silva has held senior positions with a focus on both online and offline marketing, as SVP at Gojek, former Head of Marketing APAC at Facebook and Senior Brand Director at Unilever, he understands how brands can use a mix of both to make a powerful impact. He’s here to share some of this knowledge with you.

Gain Actionable Insights Into:

  • The brands with a clever strategy using both online and offline marketing
  • How to divide up your marketing spend for different channels
  • Your different customer need states and how to use this knowledge in your output

Hosted by Pippa Woodhead

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