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Consumer Behaviour

Neuroscience: Creating Unforgettable Brand Experiences

Jun 25 202016m listen time

Overview

Years spent in traditional marketing and events left Kristy Castleton feeling bored. It was an interest in neuroscience that led her to found Rebel & Soul, where she now works with major brands to create experiences that are out of the ordinary. She opens up about some of the crazier events she’s created, the science behind them, and what fellow events professionals can do to inject a bit more intrigue into whatever they’re planning next.

Gain Actionable Insights Into:

  • How brains form memories and how you can use this knowledge in event creation
  • Kristy’s INVOLVE neuroscience methodology
  • The alternative venues you should consider for your next conference and why you should think about ditching the agenda

Hosted by Pippa Woodhead

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