Understand Other Industries

Menu Innovation: Not Just Another Sandwich

Sep 13 201913m listen time

Overview

Customers of large F&B outlets expect more than just lunch – they also want to be entertained! Pavel Doresevich, COO at KFC and former APAC Regional Director for Subway explains how to innovate in your menu offerings, and striking a balance between exciting your customers and giving them the familiarity they have come to expect with your brand. He also shares how you can mix up your menu with minimal disruption to your supply chain.

Gain Actionable Insights Into:

  • How often you should refresh your menu
  • How closely you should follow global and local trends
  • How you can minimise disruption to your supply chain when changing your menu
  • The three things that you can do in 24 hours to change your F&B menu

Hosted by Pippa Woodhead

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