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Public Relations

Media Training: How to Recover From a Bad Response

Aug 19 202010m listen time

Overview

You’re representing your company in front of the media. The moment arrives and you’re in front of a group of reporters and the pressure’s on. An unexpected question causes you to panic and you say something damaging to you and your company. What can you do?

Yin Ching Yeap, Managing Partner of Ying Communications, has spent years helping executives get good press coverage and smooth over blunders like the one above. She takes you through what to do when you mess up.

Gain Actionable Insights Into:

  • What to say the moment you realise you’ve said something bad
  • How to appeal to a journalist not to print something negative
  • The importance of being yourself and authentic in the media

Hosted by Pippa Woodhead

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