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Big Data, Demystified

Making Sense Of Big Data

Nov 12 201925m listen time


What does the number of steps a cow takes have to do with the earnings of a farmer? Apparently a lot. Byron Heath, Vice President at Siemens, explains how the process of making sense of big data is the game-changer, not just the numbers alone. Using the examples of cows’ pedometers, whiskey tasting profiles, and going to Mars, Byron explains how you can bring out key learnings in big data. He even highlights the data points that companies need to start tracking.

Gain Actionable Insights Into:

  • The competitive advantage of having data that tracks everything
  • How a company can use big data to create personalised blends of whiskey
  • The potential use of data for an average consumer

Hosted by Regina Zhiyenkulova


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