Branding

Making Consumers Love Your Brand's Personality

Jun 22 201924m listen time

Overview

Every brand needs to tell a good story and have an attractive personality. What can you do to ensure that your brand has that? Christina Lim, Vice President of Marketing at Honestbee and Former Managing Director at Dentsu, walks you through actionable ways of articulating your brand story and making sure that it stands out in a saturated consumer market.

Gain Actionable Insights Into:

Episode 1 - Finding Your Reason for Being:

  • Why your brand is not just about your logo and visuals
  • Finding out what your brand really stands for and expressing it to a large audience in a world of short attention spans

Episode 2 - Branding Campaigns:

  • Making a brand stand out amidst the crowd
  • How you can best do brand storytelling
  • Why it is important to look at all consumer touchpoints and every single interaction your company has with your consumer, from visiting the website to the delivery guy handing over your food order

Episode 3 - Actions to Take:

  • Engaging the stakeholders you need to get involved in branding
  • The three things you can do in the next 24 hours to improve your company’s branding

Hosted by Nellie Wartoft

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