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Consumer Life Cycle Marketing

Loyalty Programmes: What's Up Ahead?

Jul 26 201911m listen time


Allow Henry Christian to explain where loyalty programs are headed in the next few years. He highlights why there needs to be tiers in a loyalty program, the impact of data analytics, and whether brand loyalty or program loyalty will last in the future.

Gain Actionable Insights Into:

  • When you should be adding tiers to your loyalty program, and how you can segment these tiers and rewards
  • Where the biggest challenges lie
  • Tech platforms that can be leveraged on for loyalty teams' effectiveness
  • The sweet spot to be in for any brand, and why that is the case
  • The top trends that will emerge in the loyalty space over the next 3-5 years, and what brands can do to prepare for these upcoming trends

Hosted by Prachi Panda


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