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Consumer Life Cycle Marketing

Loyalty Programmes: What's Up Ahead?

Jul 26 201911m listen time

Overview

Allow the Head of Loyalty at NTUC Link, Henry Christian, to explain where loyalty programs are headed in the next few years. He highlights why there needs to be tiers in a loyalty program, the impact of data analytics and whether brand loyalty or program loyalty will last in the future.

Gain Actionable Insights Into:

  • When you should be adding tiers to your loyalty program, and how you can segment these tiers and rewards
  • Where the biggest challenges lie
  • Tech platforms that can be leveraged on for loyalty teams' effectiveness
  • The sweet spot to be in for any brand, and why that is the case
  • The top trends that will emerge in the loyalty space over the next 3-5 years, and what brands can do to prepare for these upcoming trends

Hosted by Prachi Panda

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