Don’t miss real world insights from over 800+ Global Thinkfluencers.

Consumer Life Cycle Marketing

Loyalty Programmes: Keep Them Coming Back for More

May 11 202023m listen time


Not all loyalty programmes work, but don't let that discourage you! Christina Lim, former VP of Marketing at Honestbee and MD at Dentsu, lays out how you can create an attractive loyalty program that your customers will actually use. She even explains why you should treat your loyalty programme like a separate business with its own P&L.

Gain Actionable Insights Into:

  • Important considerations when designing a loyalty programme
  • Data points to look at when measuring the performance of the loyalty programme
  • Sustaining a loyalty programme

Hosted by Nellie Wartoft


Thinkfluencers in this Podcast

You Might Also Enjoy


Inclusive Leadership

Behaviours That Can Be Offensive in Some Cultures

Dr Mark Frank

Social Psychologist

State University of New York

Download now for free!

© Copyright Tigerhall 2021