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Consumer Life Cycle Marketing

Loyalty Programmes: Keep Them Coming Back for More

May 11 202023m listen time

Overview

Not all loyalty programmes work, but don't let that discourage you! Christina Lim, former VP of Marketing at Honestbee and MD at Dentsu, lays out how you can create an attractive loyalty program that your customers will actually use. She even explains why you should treat your loyalty programme like a separate business with its own P&L.

Gain Actionable Insights Into:

  • Important considerations when designing a loyalty programme
  • Data points to look at when measuring the performance of the loyalty programme
  • Sustaining a loyalty programme

Hosted by Nellie Wartoft

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